- Posted by Digital Experts
- On January 8, 2019
- 0 Comments
Encourage your clients to enter 2019 ready for anything. Getting them ahead of the curve on emerging digital marketing trends before they become common knowledge could set them up for a successful year. Here are 5 digital marketing trends, including personalisation, AI and Chatbots that your client needs to know about.
When we say AI, we don’t mean Skynet or Terminator robots. The AI we’re talking about learns consumer behaviour, search patterns and data from various social media platforms and web clicks. Using this information, your clients can better offer what their consumers are looking for, as well as automate and optimise customer service. If your clients adapt to using AI and chatbot technologies this year, they could save money thanks to more targeted efforts and enjoy accelerated growth.
Chatbots are an AI technology that uses instant messaging to converse with consumers, leads and site visitors. In these days of instant gratification, your client’s consumers are not going to settle for waiting more than ten days for an email response. Consumers prefer chatbots – they never lose patience, are responsive, prompt in answering queries and easily recall previous buying histories. Virtual assistants tend to consumers’ needs, which allows your clients to focus on their work.
With data such as links clicked, purchasing history and consumer behaviour at digital marketers fingertips, it’s become effortless to personalise your client’s content for specific consumers. Personalised adverts, emails and products not only improve client-consumer relationships, but it also increases sales.
Video marketing has become a popular marketing tool, and it’s everywhere – even in the middle of Facebook videos. The chances of your clients’ consumers watching a one-minute advert that interrupts a DIY video are higher than the chances of them searching for and reading about a product that they don’t need.
Influencer marketing is today’s “word of mouth” selling tool. To put it simply, a business owner would pay an influential person – such as a news anchor, talk show host or a radio personality – to promote their product on their social media accounts. This type of marketing reaches thousands of more people than a carefully constructed Facebook ad or sponsored tweet could.
If you want your clients to get ahead of their competitors, these five digital marketing trends for 2019 will get them there. Making use of AI, chatbots and personalisation improves customer satisfaction, while video and influencer marketing reaches more people than without.