- Posted by Digital Experts
- On October 15, 2016
- 0 Comments
Some refer to them as ‘auto-responders’ or ‘automated emails’ while others call them ‘life cycle emails’. A drip campaign by any other name is still an effective way to convert your clients’ prospects into customers. Content marketing techniques incorporated into drip campaigns that focus on providing your clients’ customers with useful and relevant content that solves problems can effectively boost conversions and create positive brand awareness for your clients.
Why do drip campaigns work? Simply because no business client can ignore helpful or useful information that solves business needs for their prospects or that focus on growing brand awareness. Prospective customers want valuable content. We can help you help your clients provide quality marketing content to serve this purpose.
In addition to automated email campaigns promoting customer conversion, emails in the form of surveys are incredible research tools for your clients’ businesses. These are useful to gauge a prospect’s opinion on your client’s brand and how likely they are to further engage with the brand. Another great idea would be to use surveys to establish what needs or challenges the prospect is looking for help with.
Automated email content form building blocks for:
- Repeated content value
- Relevant information
- Relationship building
- Reinforcing relevance of business brand
For some digital marketers drip campaigns can seem time and labour intensive which may be why this effective sales tool is sometimes side-lined. But when used properly, drip campaigns remain one of the best techniques to boost measurable conversions in a content marketing campaign and guarantee a client’s ROI. Research gathered by The Radicati Group points to the ever-present contribution of emails as an effective form of communication. Global revenues for the email market will exceed the $13.6 billion (2015) to top $38.9 billion by the end of 2019. This signifies an average growth rate of 30% each year.
SEO Resellers UK has the experience and expertise in initiating and measuring the success of drip campaigns for your clients on your behalf. Get in touch with us today to find out more about this and our extended wholesale SEO and SEM product offerings.
Sources: White Label Digital Marketing