The synergy between social media and search engine optimisation (SEO) has become increasingly evident. If you are aiming to propel their clients to the forefront of online visibility, mastering the art of leveraging social channels for SEO purposes is a good skill to have under your belt.
In this blog post, we’ll delve into three crucial aspects of this symbiotic relationship: understanding social signals in SEO, optimising social media profiles for search visibility, and building quality backlinks through social channels. Our SEO experts at our outsource digital marketing company spill all the beans in this blog.
Understanding Social Signals in SEO
Social signals refer to the metrics associated with a brand’s social media presence and its impact on search engine rankings. Search engines, particularly Google, consider these signals as indicators of a website’s credibility and relevance. Likes, shares, comments, and overall engagement on platforms like Facebook, X, and Instagram contribute to a brand’s social signals.
As an agency owner, it’s essential to comprehend how social signals influence SEO rankings. When content is shared across social media, search engines interpret it as worthy of higher rankings. Therefore, cultivating an engaged and active social media community not only enhances brand visibility but also positively impacts organic search results.
To harness the power of social signals, prioritise creating shareable content that resonates with your audience. Encourage social media interaction and ensure your brand maintains a consistent and authentic presence across various platforms. In doing so, you’ll amplify your client’s social signals, signalling search engines that their content is both relevant and reliable.
Don't Forget To Track!
If you want proof that your clients’ socials play a role in SEO, track the data. Our Growth Specialist shares 5 essential metrics your agency should be tracking, along with 5 tips on how to get started, in this video.
Optimising Social Media Profiles for Search Visibility
Social media profiles often appear in search engine results, making them an additional touchpoint for potential clients. Ensure that your client’s social profiles are visually appealing and strategically optimised for search engines.
Include relevant keywords in the profile’s bio, description, and any available fields. Consistent branding, including logos, colour schemes, and messaging, reinforces brand recognition and trust. Additionally, ensure that all information, such as contact details and website links, is accurate and up-to-date.
Building Quality Backlinks Through Social Channels
Backlinks are the backbone of a robust SEO strategy, and social media provides a dynamic avenue for building these valuable links. When content is shared on social platforms, it increases the likelihood of attracting attention from influencers, bloggers, and other authoritative figures within the industry.
Encourage social sharing by creating content that is not only informative but also shareable. Collaborate with influencers or thought leaders within your client’s niche, fostering relationships that can lead to organic backlinks. Additionally, share your client’s content across relevant social groups and communities to expand its reach and increase the chances of earning quality backlinks.
If your agency would prefer to focus on the other aspects of social media marketing, why not trust our SEO outsourcing team in the UK to manage the role your clients’ social media pages play in their SEO?